Optimization Tracker
Did the change actually work?
Add a URL after you optimize it, then return after the interval you choose. Polaris compares its performance in that window against the period before the change.
Comparing 2026-09-09 → 2026-09-22 vs 2026-09-23 → 2026-10-06 (14-day window)
https://northwind-outdoors.example/guides/hiking-boots-guideOptimized: 2026-09-23 Content RefreshGSC Verified (14d)
GrewBeforeAfterChange
Clicks6381+28.6%
Impressions1,2041,168-3.0%
CTR5.2%6.9%+1.7 pts
Avg. position7.86.1Improved by 1.7
Sample data for illustration
- Find a URL that needs work
- Optimize it in your usual workflow
- Add it to the tracker
- Compare after your chosen interval
- Log the optimized URL along with the type of change, such as a content refresh
- Pick a comparison window of 7, 14, 28 or 60 days, or set a custom range
- Compare clicks, impressions, CTR and average position before and after
Results are a comparison of two periods, not proof of cause. Seasonality and other changes still apply.