Content Decay
See which pages are slipping.
Content Decay lists URLs whose organic performance has declined compared with the previous comparable period, so your team can investigate and decide which content to improve first.
Decay Trendvs 2026-08-03 – 2026-08-30
Previous (Aug 03–Aug 30) Selected Clicks (Aug 31–Sep 27)
Decaying Pages (4)Click Drop ≥ 10%
| URL | Clicks | Impressions | Trend | Drop % |
|---|---|---|---|---|
| /blog/best-trail-running-shoes | 142 (was 236) | 8,410 (was 11,260) | -39.8% | |
| /blog/how-to-waterproof-a-tent | 58 (was 81) | 4,972 (was 5,310) | -28.4% | |
| /pages/store-locations | 91 (was 118) | 6,125 (was 7,043) | -22.9% | |
| /pages/gift-cards | 34 (was 41) | 2,380 (was 2,296) | -17.1% |
Sample data for illustration
- Compares the selected date range with the period right before it
- Filter by minimum click drop and search by URL
- Switch the trend between clicks and impressions
Polaris shows where performance has dropped. Deciding why, and what to change, stays with your team.