Keyword Cannibalization
One query, several pages. Worth a look.
Polaris surfaces search queries where more than one of your URLs ranks in the top 20, and shows each competing URL's position, clicks and impressions so you can judge whether the overlap is a problem.
Cannibalized Keywords (84)Export Excel
| Keyword | Competing URLs | Top Position | Total Impressions | Total Clicks | Severity |
|---|---|---|---|---|---|
| waterproof hiking boots | 4 | 3.2 | 4,820 | 212 | Severe |
| best camping tents | 5 | 4.1 | 3,115 | 148 | Severe |
| trail running shoes | 4 | 5.6 | 2,640 | 97 | Moderate |
| down vs synthetic sleeping bag | 3 | 7.8 | 1,208 | 41 | Moderate |
| camp stove fuel | 2 | 11.4 | 530 | 9 | Low |
waterproof hiking boots4 competing URLsSevereCompeting URLs ranking for this keyword
| URL | Position | Clicks | Impr. | |
|---|---|---|---|---|
| /shop/hiking-boots | Competing | 3.2 | 118 | 2,104 |
| /guides/choosing-hiking-boots | Competing | 4.9 | 54 | 1,390 |
| /blog/waterproof-boots-tested | Competing | 7.3 | 29 | 802 |
| /shop/waterproof-footwear | Competing | 9.8 | 11 | 524 |
Sample data for illustration
- A severity label per keyword helps you decide where to look first
- Open any keyword to see its competing URLs and where they rank
- Search by keyword, filter by severity and export to Excel
Several URLs for one query is not always harmful. Polaris gives you the evidence; you make the call.